Code: 02569046
Making Ads Pay
by John Caples
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising. ... more
- Language:
English - Binding: Paperback
- Number of pages: 256
Publisher: Dover Publications Inc., 2011
- More about this
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Book synopsis
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
11.51 €
- Full title: Making Ads Pay
- Subtitle: Timeless Tips for Successful Copywriting
- Author: John Caples
- Language: English
- Binding: Paperback
- Number of pages: 256
- EAN: 9780486486017
- ISBN: 048648601X
- ID: 02569046
- Publisher: Dover Publications Inc.
- Weight: 314 g
- Dimensions: 214 × 140 × 17 mm
- Date of publishing: 20. October 2011
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