Code: 04953177

Business Development For Dummies

Name: Business Development For Dummies
Brand: John Wiley & Sons Inc
SKU: 04953177
Price: 20.28 EUR
Availability: InStock
Author: Anna Kennedy
ISBN: 9781118962718

by Anna Kennedy

Language: English
Binding: Paperback
Number of pages: 424
Publisher: John Wiley & Sons Inc, 2015
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20.28 €

RRP: 27.01 €

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Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.