Code: 43395423

Consumer Behavior, Global Edition

Name: Consumer Behavior, Global Edition
Brand: PEARSON Education Limited
SKU: 43395423
Price: 90.61 EUR
Availability: InStock
Author: Michael Solomon
ISBN: 9781292452340

by Michael Solomon, Cristel Russell

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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect o ... more

Language: English
Binding: Paperback
Number of pages: 544
Publisher: PEARSON Education Limited, 2023
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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.