Code: 42192678
Consumer Behaviour
by Zubin Sethna
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
- Language:
English - Binding: Paperback
- Number of pages: 624
Publisher: SAGE Publications Ltd, 2023
- More about this
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More about Consumer Behaviour
Book synopsis
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
33.53 €
- Full title: Consumer Behaviour
- Author: Zubin Sethna
- Language: English
- Binding: Paperback
- Number of pages: 624
- EAN: 9781529754056
- ISBN: 1529754054
- ID: 42192678
- Publisher: SAGE Publications Ltd
- Weight: 1342 g
- Dimensions: 246 × 189 mm
- Date of publishing: 13. May 2023
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