Code: 21129749
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. ... more
English
139.69 €
RRP: 155.28 €
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Book synopsis
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
139.69 €
English
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