Code: 21129749
Consumer Behaviour
by Zubin Sethna, Jim Blythe
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. ... more
- Language:
English - Binding: Hardback
- Number of pages: 576
Publisher: SAGE Publications Ltd, 2019
- More about this
139.69 €
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Book synopsis
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
139.69 €
- Full title: Consumer Behaviour
- Author: Zubin Sethna, Jim Blythe
- Language: English
- Binding: Hardback
- Number of pages: 576
- EAN: 9781526450005
- ISBN: 1526450003
- ID: 21129749
- Publisher: SAGE Publications Ltd
- Weight: 1290 g
- Dimensions: 196 × 252 × 32 mm
- Date of publishing: 12. April 2019
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