Code: 13809492

Consumer Behaviour

Name: Consumer Behaviour
Brand: SAGE Publications Ltd
SKU: 13809492
Price: 55.22 EUR
Availability: InStock
Author: Robert East
ISBN: 9781473919501

by Robert East

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. The t ... more

Language: English
Binding: Paperback
Number of pages: 368
Publisher: SAGE Publications Ltd, 2016
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Book synopsis

The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.