Code: 03016744

Kapferer on Luxury

by Jean Noel Kapferer

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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Language: English
Binding: Paperback
Number of pages: 240
Publisher: Kogan Page Ltd, 2015
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Book synopsis

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.