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More about Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

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Book synopsis

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking
• Author: Tom Monahan
• Language: English
• Binding: Hardback
• Number of pages: 272
• EAN: 9780471417422
• ISBN: 0471417424
• ID: 04890734
• Publisher: John Wiley & Sons Inc
• Weight: 584 g
• Dimensions: 237 × 162 × 23 mm
• Date of publishing: 27. March 2002

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