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Book synopsis

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction; A brand becomes stronger when you narrow its focus; The Law of the Word; A brand should strive to own a word in the mind of the consumer; and The Law of Fellowship. In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: 22 Immutable Laws Of Branding
• Author: Al Ries
• Language: English
• Binding: Paperback
• Number of pages: 192
• EAN: 9781861976055
• ISBN: 1861976054
• ID: 04307092
• Publisher: Profile Books
• Weight: 140 g
• Dimensions: 197 × 129 × 13 mm
• Date of publishing: 03. April 2000

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