Code: 04364141

Street Smarts

Name: Street Smarts
Brand: Penguin Books
SKU: 04364141
Price: 20.15 EUR
Availability: BackOrder

by Norm Brodsky

Language: English
Binding: Paperback
Number of pages: 288
Publisher: Penguin Books, 2010
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Book synopsis

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in "Inc." magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.