Kód: 02616786
Advertising Effect: How to Change Behaviour
Autor Jennifer Fleming
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 240
Nakladateľ: Oxford University Press Australia, 2014
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Viac informácií o knihe Advertising Effect: How to Change Behaviour
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Anotácia knihy
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
35.29 €
- Celý názov: Advertising Effect: How to Change Behaviour
- Autor: Jennifer Fleming
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 240
- EAN: 9780195593921
- ISBN: 0195593928
- ID: 02616786
- Nakladateľ: Oxford University Press Australia
- Hmotnosť: 380 g
- Rozmery: 156 × 228 × 18 mm
- Dátum vydania: 28. May 2014
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