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Book synopsis

The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centered business models' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.§

Book details

Book category Books in English Economics, finance, business & management Business & management Organizational theory & behaviour

• Full title: Customer Value Generation in Banking
• Subtitle: The Zurich Model of Customer-Centricity
• Author: Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
• Language: English
• Binding: Hardback
• Number of pages: 217
• EAN: 9783319199375
• ISBN: 3319199374
• ID: 09296398
• Publisher: Springer International Publishing AG
• Weight: 497 g
• Dimensions: 235 × 155 × 243 mm
• Date of publishing: 21. July 2015

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