Code: 46050623

Data-Driven Customer Engagement

Name: Data-Driven Customer Engagement
Brand: Springer, Berlin
SKU: 46050623
Price: 32.01 EUR
Availability: InStock
Author: Ralf Strauß
ISBN: 9783031642944

by Ralf Strauß

Language: English
Binding: Hardback
Number of pages: 300
Publisher: Springer, Berlin, 2024
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Book synopsis

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights and practical strategies. Explore topics ranging from budget allocation and market potential to data readiness and GDPR compliance, gaining a deep understanding of key concepts and best practices. Whether you're grappling with the complexities of AI integration or seeking to optimize measurement and KPIs, this book equips you with the knowledge and tools needed to thrive in today's digital marketing environment. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.