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Book synopsis

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website's overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow. Get best practices for analyzing and applying user data when making design decisions Learn different approaches to data-informed design Understand potential pitfalls when relying on data Get an insider's view of how to make data-driven decisions

Book details

Book category Books in English Computing & information technology Computer science Human-computer interaction

• Full title: Designing with Data
• Author: Rochelle King
• Language: English
• Binding: Paperback
• Number of pages: 300
• EAN: 9781449334833
• ISBN: 1449334830
• ID: 02319263
• Publisher: O'Reilly Media
• Weight: 554 g
• Dimensions: 229 × 155 × 19 mm
• Date of publishing: 25. October 2014

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