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Book synopsis

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.

Book details

Book category Books in German Naturwissenschaften, Medizin, Informatik, Technik Informatik, EDV Informatik

• Full title: Data Engineering for Data-Driven Marketing
• Author: M. K. Nallakaruppan, Mariofanna Milanova, Veena Grover, Vijay Anand Rajasekaran
• Language: English
• Binding: Hardback
• Number of pages: 292
• EAN: 9781836623274
• ISBN: 1836623275
• ID: 46741345
• Publisher: Emerald Publishing Limited
• Weight: 514 g
• Dimensions: 229 × 152 mm
• Date of publishing: 10. March 2025

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