Data Warehousing / Najlacnejšie knihy
Data Warehousing

Code: 04894961

Data Warehousing

by Sean Kelly

Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of ... more

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Book synopsis

Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

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