Code: 45790455
Decoding Ad Culture
by Dr. Harisur (North South University) Rahman
This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create ... more
- Language:
German - Binding: Hardback
- Number of pages: 330
Publisher: Lexington Books, 2024
- More about this
134.12 €
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Book synopsis
This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.
Book details
Book category Books in German Geisteswissenschaften, Kunst, Musik Sprach- und Literaturwissenschaft Allgemeine und Vergleichende Sprachwissenschaft
134.12 €
- Full title: Decoding Ad Culture
- Author: Dr. Harisur (North South University) Rahman
- Language: German
- Binding: Hardback
- Number of pages: 330
- EAN: 9781666943160
- ISBN: 1666943169
- ID: 45790455
- Publisher: Lexington Books
- Weight: 634 g
- Dimensions: 229 × 152 mm
- Date of publishing: 15. August 2024
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