Code: 32965074

Decoding Coca-Cola

Name: Decoding Coca-Cola
Brand: Taylor & Francis Ltd
SKU: 32965074
Price: 233.42 EUR
Availability: InStock
Author: Robert Crawford
ISBN: 9781138495449

by Robert Crawford, Linda Brennan, Susie Khamis

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. ... more

Language: English
Binding: Hardback
Number of pages: 240
Publisher: Taylor & Francis Ltd, 2020
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Book synopsis

This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.