Code: 41477477
Decoding Coca-Cola
by Robert Crawford, Linda Brennan, Susie Khamis
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. ... more
- Language:
English - Binding: Paperback
- Number of pages: 240
Publisher: Taylor & Francis Ltd, 2022
- More about this
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Book synopsis
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
Book details
63.76 €
- Full title: Decoding Coca-Cola
- Subtitle: A Biography of a Global Brand
- Author: Robert Crawford, Linda Brennan, Susie Khamis
- Language: English
- Binding: Paperback
- Number of pages: 240
- EAN: 9780367642204
- ID: 41477477
- Publisher: Taylor & Francis Ltd
- Weight: 394 g
- Dimensions: 155 × 234 × 21 mm
- Date of publishing: 01. August 2022
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