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Book synopsis

Emerging from the authors' work with companies such as Coca Cola, Motorola, 3M, General Motors and Unilever, "The Delta Project" provides a model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock in", this book provides a fundamental shift in the way we think about competitive positioning.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Delta Project
• Subtitle: Discovering New Sources of Profitability in a Networked Economy
• Author: Arnoldo C. Hax, Dean L. Wilde
• Language: English
• Binding: Hardback
• Number of pages: 278
• EAN: 9780333962459
• ID: 04600702
• Publisher: Palgrave Macmillan
• Weight: 612 g
• Dimensions: 242 × 157 × 22 mm
• Date of publishing: 23. March 2001

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