Code: 01293390

Design Forward

Name: Design Forward
Brand: Arnoldsche
SKU: 01293390
Price: 38.18 EUR
Availability: BackOrder
Author: Hartmut Esslinger
ISBN: 9783897903814

by Hartmut Esslinger

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Language: English
Binding: Paperback
Number of pages: 300
Publisher: Arnoldsche, 2013
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Book synopsis

Hartmut Esslinger - einer der international einflussreichsten Designer und Denker sowie Gründer von frog design - erläutert in diesem Buch, wie "Strategisches Design" in Unternehmen und Gesellschaft einen positiven Wandel durch innovative Kreativität bewirken kann und muss. Entscheidend ist dabei die strategisch erweiterte Definition von Design als konvergente und humanistische Koordination von Technologie, Umwelt und Wirtschaft.