Code: 04738905

Destination Benchmarking

Name: Destination Benchmarking
Brand: CABI Publishing
SKU: 04738905
Price: 130.75 EUR
Availability: InStock
Author: M. Kozak
ISBN: 9780851997452

by M. Kozak

Language: English
Binding: Hardback
Number of pages: 240
Publisher: CABI Publishing, 2003
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130.75 €

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Book synopsis

The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations.