Code: 49865036

Destination Data

Name: Destination Data
Brand: Emerald Publishing Limited
SKU: 49865036
Price: 115.24 EUR
Availability: InStock
Author: Nripendra Singh
ISBN: 9781836086031

by Nripendra Singh, Praveen Srivastava, Niraj Mishra

The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transformative Travel Experiences is a pi ... more

Language: English
Binding: Hardback
Number of pages: 312
Publisher: Emerald Publishing Limited, 2026
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115.24 €

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10.04.2026

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Book synopsis

The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transformative Travel Experiences is a pioneering anthology, meticulously curated from a myriad of global perspectives. In a world increasingly entwined with the digital landscape, this collaborative effort unfolds as an indispensable guide to the sweeping changes reshaping the industry.

At its core, this publication aims to serve as an essential compass in the dynamic intersection of technology with travel and accommodation. The chapters offer readers a comprehensive roadmap through the profound alterations spurred by the rapid ascent of digital technologies. More than a mere collection; it functions as a strategic guidepost, presenting insights, strategies, and diverse viewpoints from authors across the globe.

Distinguished by its innovative research, this publication offers both pioneering insights and a holistic view of the transformative fusion of technology with the travel and accommodation sectors. Beyond conventional explorations, it delivers a fresh and thorough comprehension of the ongoing digital revolution.

Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.