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Book synopsis

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace.This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace.

Book details

Book category Books in English Economics, finance, business & management Business & management Business innovation

• Full title: Developing New Products and Services
• Author: Sanders
• Language: English
• Binding: Paperback
• Number of pages: 340
• EAN: 9781606492413
• ISBN: 1606492411
• ID: 01220068
• Publisher: Business Expert Press
• Weight: 500 g
• Dimensions: 228 × 153 × 20 mm
• Date of publishing: 16. November 2011

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