Code: 22518553
Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs a ... more
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Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps the world's greatest brands leverage to leap ahead of their competitors.
Book category Books in English Economics, finance, business & management Business & management Entrepreneurship
22.02 €
Collection points Bratislava a 2642 dalších
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