Code: 01568596

Digital Excellence

Name: Digital Excellence
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01568596
Price: 102.69 EUR
Availability: InStock
Author: Paul J. J. Welfens
ISBN: 9783540726203

by Paul J. J. Welfens, Ellen Walther-Klaus

Language: English
Binding: Hardback
Number of pages: 146
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2008
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RRP: 111.29 €

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Book synopsis

Innovations in business are more than the product of the relationship between companies and their customers. Through the addition of research institutes and universities new innovative spaces are created which reveal not only concrete projects and innovative ideas, but also processes and procedures for forming new ideas.This book offers examples of how experience and innovation can be combined to create something new, with a particular emphasis on practical implementation, such as generating successful solutions by merging ICT (Information and Communication Technology) and managerial concepts."University meets Economy" offers universities an insight into corporate practice while providing businesses direct access to innovative concepts.