Code: 09344388

Digitale Revolution

Name: Digitale Revolution
Brand: Springer Gabler
SKU: 09344388
Price: 15.07 EUR
Availability: InStock
Author: Ralf T. Kreutzer
ISBN: 9783658093938

by Ralf T. Kreutzer

Language: German
Binding: Paperback
Number of pages: 32
Publisher: Springer Gabler, 2015
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Book synopsis

Ralf T. Kreutzer stellt dar, was unter dem Begriff Gartner Hype Cycle verstanden wird und welche Technologien für die zukünftigen Herausforderungen an das Marketing von besonderer Bedeutung sind. Der Autor analysiert das Themenfeld Big Data, die Veränderungen des Kundenverhaltens sowie die steigende Bedeutung von Kooperationen und zeigt auf, wie gut sich CMOs auf diese Herausforderungen vorbereitet fühlen. Ein Ausblick auf zukünftige Entwicklungen rundet das Essential ab.