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Book synopsis

Uchebnoe posobie orientirovano na studentov vysshih uchebnyh zavedenij, aspirantov i prepodavatelej i mozhet byt' ispol'zovano dlya: 1) diplomnogo proektirovaniya v oblasti masskommunikacij; 2) izucheniya disciplin: "Prognozirovanie rynochnoj konjunktury"; "Marketingovye issledovaniya"; "Reklama"; "PR"; 3) izucheniya nekotoryh razdelov disciplin : "Rynok i kul'tura"; "Teoriya i praktika massovoj informacii"; "Jetika biznesa" i dr. 4) Pri napisanii kandidatskih i doktorskih dissertacij - kak oboznachennogo profilya, tak i v celom - dlya provedeniya ljubogo issledovaniya ili podgotovki uspeshnogo Proekta, t.k. koncepciya povestvovaniya baziruetsya na universal'nom sistemnom analize, ego ispol'zovanii v srede kommunikacij sovremennogo obshhestva. Rabota sostoit iz treh knig.

Book details

• Full title: Diplomnoe proektirovanie v oblasti PR i reklamy. Kniga 2
• Subtitle: Uchebnoe posobie
• Author: Inna Vladimirovna Maruseva
• Language: Russian
• Binding: Paperback
• Number of pages: 336
• EAN: 9783659603587
• ID: 02865746
• Publisher: Palmarium Academic Publishing
• Weight: 518 g
• Dimensions: 220 × 150 × 21 mm
• Date of publishing: 26. November 2015

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