Code: 09488738

Discounter

Name: Discounter
Brand: Gbi-Genios Verlag
SKU: 09488738
Price: 9.11 EUR
Availability: InStock
Author: S Naujoks
ISBN: 9783737948869

by S Naujoks

Language: German
Binding: Paperback
Number of pages: 18
Publisher: Gbi-Genios Verlag, 2015
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9.11 €

RRP: 10.12 €

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Book synopsis

Discounter sind bei den deutschen Verbrauchern beliebt wie nie und haben im Lebensmittelbereich in Deutschland bereits einen Umsatzanteil von 40 Prozent. (2) Differenzierungsmaßnahmen bei den Lebensmittel-Discountern bescheren den Verbrauchern eine größere Sortimentsvielfalt und mehr Service. Fraglich bleibt, ob die Discounter so die niedrigen Preise langfristig halten können. Die klassischen Lebensmittelhändler ersetzen zwischenzeitlich immer mehr Markenartikel durch ihre eigenen, billigeren Handelsmarken im Sortiment, um im Preiskampf mit den Discountern konkurrieren zu können. (10)