Code: 07177285

Diskursdynamiken

Name: Diskursdynamiken
Brand: De Gruyter
SKU: 07177285
Price: 99.10 EUR
Availability: InStock
Author: Eva Gredel
ISBN: 9783110372250

by Eva Gredel

Language: German
Binding: Hardback
Number of pages: 284
Publisher: De Gruyter, 2017
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99.10 €

RRP: 104.04 €

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Book synopsis

Die Studie entwickelt Grundlagen einer Bedeutungstheorie, die sprachliche Innovationen und diskursive Dynamiken als Normalfall versteht. Durch die Integration system- und handlungstheoretischer Aspekte werden Diskurse als Orte des Bedeutungswandels beschreibbar. Die Analyse von multikodalen Metaphern plausiblisiert die Diskurssensitivität von Bildern in Printanzeigen und führt zum Postulat der multikodalen Erweiterung von Diskursanalysen.