Code: 48936864
Distribution et e-commerce
by Montana Joshua Mbi Mbambi
Le livre « Distribution et E-commerce » analyse l'évolution de la distribution à l'ère du numérique, marquée par l'essor du e-commerce et l'intégration des canaux physiques et digitaux. Il débute par une définition des types de di ... more
- Language:
French - Binding: Paperback
- Number of pages: 132
Publisher: Éditions universitaires européennes, 2025
- More about this
60.89 €
RRP: 71.40 €
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Book synopsis
Le livre « Distribution et E-commerce » analyse l'évolution de la distribution à l'ère du numérique, marquée par l'essor du e-commerce et l'intégration des canaux physiques et digitaux. Il débute par une définition des types de distribution (intensive, sélective, exclusive) et leur rôle stratégique. Il explore ensuite la transformation numérique, l'impact des marketplaces, des réseaux sociaux et des technologies comme l'IA ou la réalité augmentée. L'ouvrage aborde les nouvelles stratégies omnicanales, l'importance de la logistique et du merchandising, et les enjeux liés à la durabilité du commerce en ligne. Enfin, il met en avant les perspectives futures : personnalisation, automatisation et responsabilité environnementale.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
60.89 €
- Full title: Distribution et e-commerce
- Author: Montana Joshua Mbi Mbambi
- Language: French
- Binding: Paperback
- Number of pages: 132
- EAN: 9786208823597
- ISBN: 6208823595
- ID: 48936864
- Publisher: Éditions universitaires européennes
- Weight: 215 g
- Dimensions: 220 × 150 × 8 mm
- Date of publishing: 14. May 2025
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