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Book synopsis

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Distribution Strategy
• Subtitle: The BESTX® Method for Sustainably Managing Networks and Channels
• Author: Livio Moretti
• Language: English
• Binding: Hardback
• Number of pages: 216
• EAN: 9783319919584
• ISBN: 331991958X
• ID: 19355464
• Publisher: Springer International Publishing AG
• Weight: 498 g
• Dimensions: 162 × 243 × 16 mm
• Date of publishing: 13. November 2018

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