Code: 16265205
Do Good
by Anne Bahr Thompson
Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA. ... more
- Language:
English - Binding: Hardback
- Number of pages: 288
Publisher: HarperCollins, 2017
- More about this
21.74 €
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Book synopsis
Based on extensive research with thousands of consumers, Do Good documents the sea change toward supporting brands exhibiting good citizenship and explains how to embed social consciousness into a company's DNA.
Book details
Book category Books in English Economics, finance, business & management Finance & accounting
21.74 €
- Full title: Do Good
- Subtitle: Embracing Brand Citizenship to Fuel Both Purpose and Profit
- Author: Anne Bahr Thompson
- Language: English
- Binding: Hardback
- Number of pages: 288
- EAN: 9780814438398
- ISBN: 0814438393
- ID: 16265205
- Publisher: HarperCollins
- Weight: 548 g
- Dimensions: 235 × 165 × 28 mm
- Date of publishing: 30. November 2017
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