Code: 06828893

Does PR rule the world?

Name: Does PR rule the world?
Brand: VDM Verlag Dr. Müller
SKU: 06828893
Price: 49.83 EUR
Availability: BackOrder
Author: James Wallman
ISBN: 9783639209563

by James Wallman

Language: English
Binding: Paperback
Number of pages: 60
Publisher: VDM Verlag Dr. Müller, 2009
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Book synopsis

Does PR rule the world? is a study into the primary definers of travel journalism, asking an essential question: do journalists decide what is and isn't news on their own, or do public relations experts manipulate the news to their agenda? Through the prism of one event, the launch of easyCruise from easyJet founder Stelios Haji-Ioannou, James Wallman investigates one of journalism's most pressing dilemmas. Featuring insights from media commentators Noam Chomsky and Stuart Hall, as well as interviews with journalists - including the Mail on Sunday's travel editor Frank Barrett and the Financial Times How to Spend It's deputy editor Claire Wrathall - Wallman analyses whether it's journalists or PRs who ultimately decide what is and isn't news, answering the key question: does PR rule the media world?