Code: 06325578
Chronicles success of Japanese car in America. This book examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in late 1950s; consumer and media reactions to Japanese manu ... more
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Chronicles success of Japanese car in America. This book examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing.
Book category Books in English Lifestyle, sport & leisure Transport: general interest Road & motor vehicles: general interest
59.62 €
Collection points Bratislava a 2642 dalších
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