Driving Green Consumerism Through Strategic Sustainability Marketing / Najlacnejšie knihy
Driving Green Consumerism Through Strategic Sustainability Marketing

Code: 18172717

Driving Green Consumerism Through Strategic Sustainability Marketing

by Jihad Mohammad, Farzana Quoquab, Ramayah Thurasamy

Presents the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and anim ... more

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Book synopsis

Presents the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for anyone interested in aspects of green consumerism.

Book details

Book category Books in English Economics, finance, business & management Business & management Business & the environment, ???Green’ approaches to business

251.67

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