Code: 06621354

Dynamic Strategic Analysis

Name: Dynamic Strategic Analysis
Brand: Deutscher Universitats-Verlag
SKU: 06621354
Price: 51.62 EUR
Availability: InStock
Author: Sebastian Raisch
ISBN: 9783824482498

by Sebastian Raisch

Language: English
Binding: Paperback
Number of pages: 290
Publisher: Deutscher Universitats-Verlag, 2004
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Book synopsis

The foremost activity as far as strategy management is concerned has always been the analysis of factors underlying firm success. While significant insights have been gained, the field is still highly fragmented, often oversimplifies the interrelation between success factors, and remains inherently static in its approach.Sebastian Raisch establishes three models to address these limitations and validates them in a field study of global media enterprises. The integrated model combines the most relevant determinants of company performance into a single model and the complex model captures the interrelations between these determinants. Furthermore, the evolutionary model encompasses the evolution of these determinants over time. Thecombined results provide a state-of-the-art view of the factors and effects underlying firm performance.