You might also like

More about E-COMMERCE

• Book details
• Synopsis
• Trending among others

You get 118 loyalty points

Book synopsis

The book's title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management

• Full title: E-COMMERCE
• Author: S. Ponmalar
• Language: English
• Binding: Paperback
• Number of pages: 128
• EAN: 9786204201559
• ISBN: 6204201557
• ID: 37254085
• Publisher: LAP LAMBERT Academic Publishing
• Weight: 209 g
• Dimensions: 220 × 150 × 8 mm
• Date of publishing: 07. September 2021

Trending among others

---

---

---