You might also like

More about E-COMMERCE

• Book details
• Synopsis
• Trending among others

You get 95 loyalty points

Book synopsis

In the era of the internet and communication, e-commerce is a major trend in world trade, and is quickly ceasing to be a novelty and becoming a strategic tool for companies to distinguish themselves in the market in which they operate. In the perspective of great expansion and growth of e-commerce and in a market of fierce competition from increasingly demanding consumers, profiling the consumer to adopt better negotiation strategies can make all the difference as it increases customer satisfaction. In this context, the objective of this study is to trace the profile of the E-commerce consumer. The study brings contributions to the understanding of possible reasons that lead the consumer to buy online or not and their respective preferences.

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Politikwissenschaft Staatslehre und politische Verwaltung

• Full title: E-COMMERCE
• Author: Bruno Torres Marques, Carlos Alexandre Morais Silva
• Language: English
• Binding: Paperback
• Number of pages: 52
• EAN: 9786205017197
• ISBN: 6205017199
• ID: 41361568
• Publisher: Our Knowledge Publishing
• Weight: 96 g
• Dimensions: 220 × 150 × 3 mm
• Date of publishing: 01. August 2022

---

---

---