Code: 01654875
eBusiness & eCommerce
by Andreas Meier, Henrik Stormer, Elizabeth Gosselin
This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer ... more
- Language:
English - Binding: Paperback
- Number of pages: 222
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2010
- More about this
75.97 €
RRP: 84.13 €
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Book synopsis
This book focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management.
Book details
Book category Books in English Economics, finance, business & management Business & management Business mathematics & systems
75.97 €
- Full title: eBusiness & eCommerce
- Subtitle: Managing the Digital Value Chain
- Author: Andreas Meier, Henrik Stormer, Elizabeth Gosselin
- Language: English
- Binding: Paperback
- Number of pages: 222
- EAN: 9783642100390
- ISBN: 3642100392
- ID: 01654875
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 563 g
- Dimensions: 260 × 193 × 13 mm
- Date of publishing: 19. October 2010
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