Code: 06753536
Electronic Media Management, Revised
by Michael F. Starr
Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers ... more
- Language:
English - Binding: Paperback
- Number of pages: 432
Publisher: Taylor & Francis Ltd, 2006
- More about this
118.02 €
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Book synopsis
Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing.
Book details
Book category Books in English Technology, engineering, agriculture Electronics & communications engineering Communications engineering / telecommunications
118.02 €
- Full title: Electronic Media Management, Revised
- Author: Michael F. Starr
- Language: English
- Binding: Paperback
- Number of pages: 432
- EAN: 9780240808727
- ISBN: 9780240808727
- ID: 06753536
- Publisher: Taylor & Francis Ltd
- Weight: 822 g
- Dimensions: 258 × 185 × 18 mm
- Date of publishing: 30. March 2006
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