Code: 21390165
Engineering Legitimacy
by Iva Petkova
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy an ... more
- Language:
English - Binding: Paperback
- Number of pages: 188
Publisher: Springer Nature Switzerland AG, 2019
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Book synopsis
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.
Book details
Book category Books in English Society & social sciences Sociology & anthropology Sociology
24.61 €
- Full title: Engineering Legitimacy
- Subtitle: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
- Author: Iva Petkova
- Language: English
- Binding: Paperback
- Number of pages: 188
- EAN: 9783030080792
- ISBN: 303008079X
- ID: 21390165
- Publisher: Springer Nature Switzerland AG
- Weight: 454 g
- Dimensions: 210 × 148 × 12 mm
- Date of publishing: 02. February 2019
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