Code: 19067133

Entertainment Science

Name: Entertainment Science
Brand: Springer International Publishing AG
SKU: 19067133
Price: 140.94 EUR
Availability: InStock
Author: Thorsten Hennig-Thurau
ISBN: 9783319892900

by Thorsten Hennig-Thurau, Mark B Houston

The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantia ... more

Language: English
Binding: Hardback
Number of pages: 865
Publisher: Springer International Publishing AG, 2018
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140.94 €

RRP: 156.04 €

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Book synopsis

Book details

Book category Books in English Reference, information & interdisciplinary subjects Research & information: general Data analysis: general

140.94 €

Full title: Entertainment Science
Subtitle: Data Analytics and Practical Theory for Movies, Games, Books, and Music
Author: Thorsten Hennig-Thurau, Mark B Houston
Language: English
Binding: Hardback
Number of pages: 865
EAN: 9783319892900
ISBN: 3319892908
ID: 19067133
Publisher: Springer International Publishing AG
Weight: 1546 g
Dimensions: 233 × 157 × 45 mm
Date of publishing: 21. August 2018