Ethnographic Thinking / Najlacnejšie knihy
Ethnographic Thinking

Code: 17586445

Ethnographic Thinking

by JAY HASBROUCK

From Method to Mindset. This book argues that ethnographic thinkingthe thought processes and patterns ethnographers develop through their practiceoffers companies and organizations the cultural insights they need to develop fully- ... more

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Book synopsis

From Method to Mindset. This book argues that ethnographic thinkingthe thought processes and patterns ethnographers develop through their practiceoffers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.

Book details

Book category Books in English Society & social sciences Sociology & anthropology Anthropology

56.10 €

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