Code: 09277224

Ethnopragmatics

Name: Ethnopragmatics
Brand: De Gruyter
SKU: 09277224
Price: 109.24 EUR
Availability: InStock
Author: Cliff Goddard
ISBN: 9783110188745

by Cliff Goddard

Language: English
Binding: Hardback
Number of pages: 278
Publisher: De Gruyter, 2006
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109.24 €

RRP: 114.65 €

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Book synopsis

Using cultural scripts and semantic explications, the authors show how speech practices can be contextualised and understood in terms of the values, norms and beliefs of speakers themselves. These fascinating studies cover a gamut of culturally shaped ways of speaking from settings around the world - Australia, China, Colombia, Ghana, Japan, and Singapore. The book also serves as an introduction to powerful new techniques for pragmatic analysis which have emerged from 20 years of cross-linguistic semantic research. Key features: The book presents case studies from a diverse range of languages. It demonstrates how prevailing cultural attitudes, norms and beliefs can be modelled in a clear, precise and non-ethnocentric fashion.