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More about Event Evaluation:

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Book synopsis

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.

Book details

• Full title: Event Evaluation:
• Subtitle: Theory and methods for event management and tourism
• Author: Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada)
• Language: English
• Binding: Hardback
• Number of pages: 198
• EAN: 9781911396611
• ISBN: 1911396617
• ID: 25624786
• Publisher: Goodfellow Publishers Limited
• Weight: 447 g
• Dimensions: 234 × 156 mm
• Date of publishing: 18. April 2018

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