Code: 06809955
Events und E-Commerce
by Peter F. Stephan
Das Internet als digitaler Marktplatz bietet neue Möglichkeiten der Kundenbindung und Markenführung. Die Wechselwirkung der Webpräsenz mit realen Ereignissen und Erlebnissen in der Markenwelt hat sich im Kampf um Aufmerksamkeit al ... more
- Language:
German - Binding: Paperback
- Number of pages: 418
Publisher: Springer, Berlin, 2000
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Book synopsis
Das Internet als digitaler Marktplatz bietet neue Möglichkeiten der Kundenbindung und Markenführung. Die Wechselwirkung der Webpräsenz mit realen Ereignissen und Erlebnissen in der Markenwelt hat sich im Kampf um Aufmerksamkeit als besonders wirkungsvoll erwiesen. Die Kompetenz der Unternehmen zeigt sich hier an der Aufnahme und Prägung neuer kultureller und sozialer Standards. Konzept, Ästhetik und Technik innovativer Kampagnen werden in zahlreichen Fallstudien dargestellt. Praktiker und Konzeptioner finden hier erstmalig reiches Anschauungsmaterial sowie "best practice"-Hinweise, verdichtet zu zukunftsweisenden Trends im Wachstumsmarkt Corporate Communication.§
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
37.72 €
- Full title: Events und E-Commerce
- Subtitle: Kundenbindung und Markenführung im Internet. Mit zahlr. Fallstudien u. Experten-Statements
- Author: Peter F. Stephan
- Language: German
- Binding: Paperback
- Number of pages: 418
- EAN: 9783540661948
- ISBN: 3540661948
- ID: 06809955
- Publisher: Springer, Berlin
- Weight: 748 g
- Dimensions: 235 × 155 × 22 mm
- Date of publishing: 26. July 2000
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