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Book synopsis

The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness. Ideas are not enough: successful innovation requires people to pick up where the creative process leaves off. These people must take the creative idea and apply it to a real-life problem to design a new product, service, or process. They must construct a carefully articulated vision for the project, draw up a feasible financial plan, and advocate the project over the whole course of its development and implementation. This book teaches you how to execute an innovation from start to finish: - Develop a vision statement that stands up to evaluation criteria - Build a strong business case to the stakeholders who will be affected - Manage both explicit and hidden resistance to change - Sustain the passion around your idea and keeping its momentum going

Book details

Book category Books in English Economics, finance, business & management Business & management Business innovation

• Full title: Executing Innovation
• Author: Harvard Business Review
• Language: English
• Binding: Paperback
• Number of pages: 94
• EAN: 9781422128817
• ISBN: 1422128814
• ID: 04218694
• Publisher: Harvard Business Review Press
• Weight: 116 g
• Dimensions: 178 × 128 × 9 mm
• Date of publishing: 03. February 2009

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