Code: 05356356

Experience Shopping

Name: Experience Shopping
Brand: Lannoo
SKU: 05356356
Price: 12.00 EUR
Availability: BackOrder
ISBN: 9789020978575

Language: English
Binding: Paperback
Number of pages: 208
Publisher: Lannoo, 2008
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Book synopsis

Shopping has become an important aspect of life - it has become one of the favourite activities of the twenty-first century. This work analyses the things that retailers do to entice the shopper - to get into our brains, our emotions and our lives. It includes major brand names such as Starbucks, The Gap, Apple, Nokia, Orange, Nike and Armani.