Code: 16106150

Eye Tracking Methodology

Name: Eye Tracking Methodology
Brand: Springer International Publishing AG
SKU: 16106150
Price: 67.06 EUR
Availability: InStock
Author: Andrew Duchowski
ISBN: 9783319578811

by Andrew Duchowski

Language: English
Binding: Paperback
Number of pages: 366
Publisher: Springer International Publishing AG, 2017
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67.06 €

RRP: 74.29 €

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Book synopsis

This book focuses on video-based, corneal-reflection eye trackers - the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising. The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS. Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.